Featured Speaker and Keynote Panel

FEATURED SPEAKER                                                

Wallace “J.” Nichols

Dr. Wallace “J.” Nichols is a scientist, wild water advocate, movement-maker, New York Times bestselling author, and dad. His research and expeditions have taken him to coasts and waterways across North, Central and South America, to Asia, Africa, Australia, and Europe. This is what keeps his colleagues and collaborators working hard to understand and restore our blue planet. J. is a Research Associate at California Academy of Sciences and co-founder of Ocean Revolution, an international network of young ocean advocates, SEE the WILD, a conservation travel network, Grupo Tortuguero, an international sea turtle conservation network, and the Blue Mind Fund, reconnecting people to our water planet. He has authored over 200 scientific papers, articles and reports and his work has been broadcast on NPR, BBC, PBS, CBS This Morning, CNN, Discovery Channel, National Geographic and Animal Planet as well as being featured in Time, Newsweek, GQ, Outside Magazine, Fast Company, Scientific American and New Scientist, among others.

Web site: http://wallacejnichols.org/


KEYNOTE PANEL                                                     

Joe Starinchak

Joe Starinchak has been working as the U.S. Fish and Wildlife Service's national Outreach Coordinator since 2000. Not being your typical bureaucrat, he has a biological, marketing, public policy, organizational development and systems background and has worked for two state fish and wildlife agencies, two federal resource agencies, the National Audubon Society, the trade association for the recreational fishing industry, and The Wildlife Society. This nontraditional background and diverse work experience give him a very unique perspective on restoration and conservation. Through leadership, he has facilitated grass roots partnerships that have enabled the Service to reach a much larger audience. He redefined the way that the Service operates by integrating outreach as a key component to larger conservation vision. By moving away from a shotgun approach that focused on providing passive information, Joe introduced a paradigm shift through marketing and has empowered interested stakeholders and citizens to become an active part of the aquatic invasive species prevention solution.

Joe is also with the national Aquatic Nuisance Species Task Force. He developed the "Stop Aquatic Hitchhikers!" program.  Joe has made the campaign into an international movement with thousands of partners and led the transformation for how outreach is done in the conservation community.  These partnerships help the conservation community speak with a single voice.  The campaign has been shown to be effective at changing behavior of recreational users, which is crucial to stopping the spread of invasive species.

Joe has started a similar campaign with the pet and aquarium industry known as Habitattitude. Joe is currently working with the pharmaceutical industry on a new campaign to promote the environmentally responsible disposal of excess medications.  Most recently, Joe has facilitated three cross-sector relationships with the recreational equipment industry, the pet and aquarium industry and the pharmaceutical industry to develop national behavior change campaigns that target citizens and empower them to become part of the solution in addressing complex environmental issues. Joe is also working with the private sector, the conservation community and Wall Street to try and connect the environment with the economy at landscape scale. Joe grew up in the Midwest in Central Ohio, so he also understands the agricultural perspective.
He resides in Northern Virginia with his wife and two children, and tries to get on the water whenever he can to pursue his passion of fly fishing.


Panel Member

Bill Klyn


Bill has had a colorful work history that began as a therapist in an adolescent psychiatric hospital outside Washington, DC. Moving to WY, he worked at the National Outdoor Leadership School then became involved in the fishing and outdoor business as part owner of an outdoor retail store in Jackson Hole. His next move was becoming Sales Manager for Simms Fishing Products during their initial years in the mid 1980’s.


For the next 26 years, Bill joined Patagonia initially heading up the Fishing Business then became Marketing and Brand Manager and finally the International Fishing Business Manager. He created the World Trout Program that has raised over $1 million dollars that provided grants to grassroots groups protecting fresh and saltwater species and habitat.


Involvement in the fly fishing industry had Bill being one of the founders of the American Fly Fishing Trade Association, serving on the Board of Directors for 16 years, 10 of which as Chairman.


Bill was an original Board Member of the Recreational Boating and Fishing Foundation from 1998-2003. RBFF brought government and private business together to generate additional revenue streams through increased license sales that supports state fisheries, conservation efforts and education.


As Board Member and Chair of the Corporate Council for the Theodore Roosevelt Conservation Partnership, Bill led very diverse industry leaders to support policy issues and lobby and educate Congress to make the right decisions in protecting and enhancing fish, wildlife and their habitat while assuring access to our public lands.


Bill’s passion for saltwater fishing led to his joining the Board for the Bonefish and Tarpon Trust, the saltwater non-profit in Florida. Using research and science to better understand these sport fish and their habitat, they then collaborate with agencies and governments to address the growing threats to these special fish. Bill created the Buccaneers and Bones TV Series on the Outdoor Channel. As Executive Producer, he brought together well known anglers such as Tom Brokaw, Michael Keaton, Jimmy Kimmel, Huey Lewis, Lefty Kreh, Yvon Chouinard and others to not only entertain and fish, but to educate the viewers about the threats to these terrific game fish.


As Board Member for the Charture Institute, a Jackson Hole based think tank, the focus was to address solutions to community based issues important to their future. One important initiative is the evolution of Healthy Business, Healthy Planet. This effort brings together broad based CEO’s to develop new regenerative business concepts to become more sustainable and responsible to manage the overuse of our resources and meet the changing demands by customers.


Panel Member

John Land Le Coq


John Land Le Coq has thirty years of experience shooting photography around the world. Specializing in on location production, he has shot on assignment in over 70 countries on six continents. From some of the largest cities to the most remote jungles, he has successfully produced images and branding consultation for some of the largest corporations, ad agencies and creative professionals, including; Federal express, United Parcel Service, DHL, Bank of America, Apple Computer, Sun Microsystems, Microsoft, Nissan, Alamo, Levis, United Artists, Hertz, IBM, Wells Fargo, Disney, to name a few. Examples of his work can be seen at www.lecoqphoto.com.

Along with his work as a photographer and branding consultant, he is the founder and CEO of Fishpond, inc., one of the world’s most respected brands of fly fishing and outdoor gear. Each product is designed by Le Coq, who handles all creative design and development. Product design is an integral component to his focus and vital to the complete understanding of how photography and product design work together to create a successful brand. www.fishpondusa.com

Le Coq is also the founding partner of Case Logic, Inc, which is now owned by Thule Group Malmö, Sweden. This company was the foundation of his product design background, and this company remains today as the worlds leading brand of music, photo and storage accessory products.

One of the most important areas of focus for the Fishpond brand is to advocate for environmental policy change to ensure that we continue to have healthy habitat, clean water, and open lands for species.  Fishpond is a certified B Corp.  View article February 9, 2016,(https://outdoorindustry.org/article/this-brand-s-gift-with-purchase-conservation/#articles,video-2,sustainability)

With his current responsibilities as the CEO of Fishpond, Le Coq is using the brand strength to help open doors into the sphere of habitat protection. He serves on the Corporate Council of the Teddy Roosevelt Conservation Partnership in Washington, and is also a founding member of a Beyond The Pond, a 501(c)(3) funding board for the National Fish Habitat Partnerships.

John attended the University of Colorado in Boulder, where he was born and raised. He currently lives on the western slope of Colorado on a working ranch nestled under the majestic Gore Range, which he shares with his two beautiful daughters.


"Aquatic Resources Education Association" is a 501(c)3 non-profit organization. Founded in 1994.
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