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Featured AREA Members


Dedicated to promoting stewardship and responsible use of aquatic resources, fisheries and habitats.

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  • September 23, 2020 4:27 PM | Anonymous

    In 2019 the Nevada Department of Wildlife (NDOW) used RBFF R3 Grant funding to create and implement a multi-tiered campaign to reach several target audiences. This initiative included a focused campaign that targeted Hispanic anglers in Southern Nevada.

    Fishing and boating were promoted in a bilingual digital campaign that ran statewide in both English and Spanish. Social media was utilized along with, television commercials, SMS messaging, email communications and podcasts.

    Successes of this integrated campaign include the following:

    • 26.1% increase in fishing license sales
    • 14.1% increase in boat registrations
    • 6% increase in web traffic

    For full results and additional details, read the case study in its entirety- https://www.takemefishing.org/getmedia/79c44592-75de-4648-9b93-33822d7ba4f6/NV-Fishing-and-Boating-Campaign-R3-Grant-Case-Study-2019.pdf 

    For additional state success stories, visit the RBFF R3 webpage- https://www.takemefishing.org/r3/
  • September 23, 2020 4:25 PM | Anonymous

    In 1972, Richard Nixon signed the first ever Presidential proclamation of National Hunting and Fishing Day, writing:

    "I urge all citizens to join with outdoor sportsmen in the wise use of our natural resources and in insuring their proper management for the benefit of future generations."

    "National Hunting and Fishing (NHF) Day brings together sportsmen and women to celebrate the rich tradition of hunting, target shooting and fishing with national, state, regional and local organizations hosting related events. Launched in 1971 by Congress, NHF Day has consistently recognized hunters and anglers for their leadership in wildlife and conservation. NHF Day is observed and celebrated the fourth Saturday in September every year."

  • September 23, 2020 4:22 PM | Anonymous

    Article: https://www.nrahlf.org/articles/2020/9/14/voice-of-leadership-panel-why-does-r3-matter/

  • September 14, 2020 8:07 AM | Anonymous

    Internships graphic


    Students interested in wildlife conservation and stewardship are encouraged to apply for our paid internships through our partnership organizations. Opportunities with FWS and other conservation agencies throughout the country can be found on the following partner's websites:

    *You will need to use the agency filter to see our internships offered by the U.S. Fish & Wildlife Service.

  • August 13, 2020 11:41 AM | Anonymous

    In 2019, Arkansas Game & Fish Commission (AGFC) used a  multi-channel marketing campaign to support their target audiences through the entire consumer life-cycle from increased consideration of fishing to a license purchase and ultimately to a fishing experience.

    The promotion was branded under the Fish Natural umbrella brand, which is a companion to AGFC’s state branding of “The Natural State”. There were five separate promotions aimed at all different stages of the outdoor recreation adoption model.

    The purpose of this campaign was to coordinate and integrate each program that has traditionally operated in disparate functions. This way the agency’s ability to utilize different consumer touchpoints and push the consumer through the various adoption phases could be gauged.

    Due to an improvement in targeted marketing efforts, a greater financial investment in event promotions, better positioned events and a more cohesive statewide approach, the 2019 fishing season boasted:

    • Over 19,800 participants in skills programs (an over 50% increase in specialized skill program offerings since 2017).
    • Nearly 39,500 participants hosted at AGFC fishing events or derbies (a 25% increase over 2017).

    With a number of additional efforts, including coordinated marketing promotions and improved sales channels at events, AGFC saw:

    • Resident fishing licenses were up over 11% from July to October over the same time prior year, and
    • Resident fishing license sales increased almost 2% over the past five-year average.

    For full results and additional details, please read the full case study- https://www.takemefishing.org/getmedia/67b4f211-1378-45b4-a5c5-834db69da42e/AR-License-and-Participation-Marketing-Campaign-Case-Study-FINAL.pdf

  • July 28, 2020 10:21 AM | Anonymous

    The Virtual R3 Forum, occurring on Aug. 26 and 27, 2020, provides an opportunity for professionals dedicated to increasing participation in hunting, target shooting, and other outdoor recreation to gather virtually and learn from each other. The event is designed to allow participants to capitalize on the recently increased participation in hunting, angling, and other activities and will offer insights to help professionals retain new participants post-pandemic.  https://cahss.org/r3forum/

  • July 28, 2020 10:20 AM | Anonymous

    Oklahoma Department of Wildlife Hiring Two Information and Education Specialists

  • July 28, 2020 10:19 AM | Anonymous

    California Department of Fish and Wildlife Hiring a Marketing Specialist

  • July 16, 2020 5:42 AM | Anonymous

    Will COVID-19 Spell the End of Outdoor and Environmental Education?

    The pandemic has been devastating to the field, according to a recent survey

    Read article:


About us

Our organization leads the discussions for aquatic leaders. AREA is organized for educational purposes. AREA members include representatives of State, Federal, industry, fisheries and educational professionals involved in aquatic resource education programs. The nationwide non-profit Association is created to foster, promote and encourage aquatic education.

Become a member

Show your commitment to increase ARE effectiveness  -
  • Provide expertise regarding aquatic education issues, strategies and methodologies 
  • Provide an organized forum for discussion, deliberation, and resolution 
  • Support aquatic resource management programs 
  • Develop strategic plans for the future; provide organization and direction to AREA members 
  • Serve as a liaison between agencies, industry and state aquatic resource education coordinators
  • Promote education and wise-use management and conservation of aquatic resources and those recreational sports related to them

We invite you to browse our Web site and to support our goals by joining AREA.

Find us

Look at the Regional listing for your AREA Regional Representative.

For payment assistance, contact Treasurer Sarah Chabaane, Phone: 803-737-8483, Email: chabaanes@dnr.sc.gov

For member assistance, contact Member Support,  Carol Paterick, Phone: 301-805-0784, carolpaterick@gmail.com.

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