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AQUATIC RESOURCES EDUCATION ASSOCIATION

AREA Building on  25 Years: 1994-2019

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NV Fishing and Boating Campaign Case Study

September 23, 2020 4:27 PM | Anonymous

In 2019 the Nevada Department of Wildlife (NDOW) used RBFF R3 Grant funding to create and implement a multi-tiered campaign to reach several target audiences. This initiative included a focused campaign that targeted Hispanic anglers in Southern Nevada.

Fishing and boating were promoted in a bilingual digital campaign that ran statewide in both English and Spanish. Social media was utilized along with, television commercials, SMS messaging, email communications and podcasts.

Successes of this integrated campaign include the following:

  • 26.1% increase in fishing license sales
  • 14.1% increase in boat registrations
  • 6% increase in web traffic

For full results and additional details, read the case study in its entirety- https://www.takemefishing.org/getmedia/79c44592-75de-4648-9b93-33822d7ba4f6/NV-Fishing-and-Boating-Campaign-R3-Grant-Case-Study-2019.pdf 

For additional state success stories, visit the RBFF R3 webpage- https://www.takemefishing.org/r3/

About us

Our organization leads the discussions for aquatic leaders. AREA is organized for educational purposes. AREA members include representatives of State, Federal, industry, fisheries and educational professionals involved in aquatic resource education programs. The nationwide non-profit Association is created to foster, promote and encourage aquatic education.

Become a member

Show your commitment to increase ARE effectiveness  -
  • Provide expertise regarding aquatic education issues, strategies and methodologies 
  • Provide an organized forum for discussion, deliberation, and resolution 
  • Support aquatic resource management programs 
  • Develop strategic plans for the future; provide organization and direction to AREA members 
  • Serve as a liaison between agencies, industry and state aquatic resource education coordinators
  • Promote education and wise-use management and conservation of aquatic resources and those recreational sports related to them

We invite you to browse our Web site and to support our goals by joining AREA.

Find us

Look at the Regional listing for your AREA Regional Representative.

For payment assistance, contact Treasurer Steve Marshall, Phone: 561-292-6050, Email: steve.marshall@myfwc.com

For member assistance, contact Member Support,  Carol Paterick, Phone: 301-805-0784, carolpaterick@gmail.com.


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