Online Fishing License Assessment

RBFF recently announced the findings of a new fishing license mystery shopper study, which shows promising gains made by states in their online license purchase process. Each year, more and more consumers are purchasing a broader range of goods and services online, as well as from mobile devices. The Online Fishing License Assessment was conducted to gain a better understanding of the current digital licensing landscape and track improvement and progress over time since the last research study in 2012.

In the seven years since RBFF first conducted a study in the realm of online fishing license transactions, significant progress has been made, most notably:

• Mobile Friendly – All licenses were purchased successfully from a mobile device in 2019.
  • Only five states offered a mobile experience in 2012 (10x growth).
• Email Collection – 40 states require email collection at the point of purchase.
  • Up from 25 states in 2012.
  Press release: https://news.takemefishing.org/license-assessment-0720 

  Final report:    https://www.takemefishing.org/specialreport/?utm_source=press%20release&utm_medium=email&utm_campaign=0720%20license%20assessment%20presser