Online Fishing License Assessment
RBFF recently announced the findings of a new fishing license mystery shopper study, which shows promising gains made by states in their online license purchase process. Each year, more and more consumers are purchasing a broader range of goods and services online, as well as from mobile devices. The Online Fishing License Assessment was conducted to gain a better understanding of the current digital licensing landscape and track improvement and progress over time since the last research study in 2012.
In the seven years since RBFF first conducted a study in the realm of online fishing license transactions, significant progress has been made, most notably: