Responsive Management recently partnered with the Recreational Boating and Fishing Foundation (RBFF) on a major study to determine actionable strategies for angler participation and recruitment, retention, and reactivation (R3).
As America continues to change demographically, attitudinally, and technologically, the R3 community must understand the implications in order to better address the needs of current and prospective anglers. With this in mind, RBFF and Responsive Management undertook substantial new human dimensions research to determine how fishing can stay relevant in a constantly evolving society. Click here for our newsletter highlighting study results.
Funded under a Multistate Conservation Grant, the project entailed a scientific, probability-based nationally representative survey of more than 3,000 U.S. residents (including supplemental oversamples of African-Americans, Latinos, and Asian-Americans) and two series of focus groups, one with general population residents in a diverse set of locations across the country and the other with angler R3 professionals. In addition to providing an updated look at motivations, barriers, and interests among active, sporadic, lapsed, and non-anglers, the study examined the roles of social media, smartphone apps, and other innovations in angler participation and R3.
Click here for an RBFF infographic based on the study results.
Click here for an RBFF news release on the project.
Click here for the full study report from Responsive Management.
Mark Damian Duda
Executive Director, Responsive Management
Certified Wildlife Biologist ®
130 Franklin Street. Harrisonburg, VA 22801. 540-432-1888. fax 540-432-1892