VA Refer A Friend to Fish Campaign Case Study
"In 2019, the Virginia Department of Game & Inland Fisheries (DGIF) launched the Refer-A-Friend To Fish campaign in April with the objective of motivating current licensed anglers in Virginia to recruit new people to fish. The VA DGIF also focused on improving the marketing strategy implemented earlier in 2018. This was done with social media advertising along with an earlier campaign launch l to coincide with the spring fishing season."
Link to the study: https://nationalr3plan.mn.co/posts/va-refer-a-friend-to-fish-campaign-case-study